September 2021 - Cox Media

Small Business Snapshot Survey: Local Businesses See a Bright Future Ahead

After a challenging year-and-a-half spent navigating the challenges of the pandemic, the future is bright—and small businesses see opportunities for growth ahead.

Preparing Your Local Business for the Holiday Shopping Season

Retailers should be proactive not only in advertising their holiday sales early, but also stocking up on inventory to meet holiday season customer demand.

Client Success: Increasing Referrals to a Local Attorney Office

A local attorney office wanted to increase referrals, and with the right tactics – and the help of Cox Media’s data-driven advertising insights – it succeeded.

Audience Insights: Nielsen Says BBO Is a Go…Again!

Nielsen announced that BBO integration in metered markets is being pushed back to January 2022. We met with our Director of Linear & Audience research to help put this delay into perspective.

Your Advertising Checklist for Google, Amazon, Facebook & Instagram

Some ad platforms require advertisers to meet certain standards before running ads. Review this checklist to avoid violating any policies.

3 Display Advertising Best Practices to Maximize Your ROI

Whether used for building brand awareness or as part of a retargeting strategy, display advertising can be a cornerstone of your advertising success.

Advertising for Solar Companies: 5 Tips to Drive Connections and Conversions With Local Customers

For solar companies and consumers alike, there’s growing pressure to convert new clients and install residential solar panels sooner rather than later.

The Pulse on Programming: October 2021 Preview

There are many upcoming programming opportunities for local businesses to consider including in their advertising strategy.

Client Success: Improving Social Media Engagement for a Regional Food Distributor

A regional food distributor wanted to optimize their organic social media presence and with the right tactics and guidance, they succeeded.

The Importance of a Strong Organic Social Media Presence

A strong organic social media strategy will help your business to establish a positive, sustainable online reputation.