Posts by Nick
Rentrak and Kantar Partner to Integrate Retail Purchase Data and TV Viewing Information for TV Planning, Targeting and Measurement
Rentrak and Kantar partner to integrate retail purchase data and TV viewing information; programmatic
Read MoreTurbo Tax Becomes First Programmatic Ad Buyer on ESPN’s SportsCenter
ESPN has sold its first programmatic ad for “SportsCenter”
Read MoreTV Audience Buying Is Only Half the Story [Breaking News]
Programmatic TV is half audience buying, half technology automation
Read MoreAd Buyers Can Target Cox Viewers In 2015 With AudienceXpress [Breaking News]
The sale of TV advertising is about to go a lot more programmatic; Ad buyers can target Cox viewers in 2015 with AudienceXpress
Read MoreSpotXchange Cooks Up Programmatic TV Initiative [Breaking News]
SpotXchange hires Randy Cooke to the post of vice president of programmatic TV; brings more web-style automation to buying and selling of TV advertising
Read MoreWhy Yahoo Might Want to Go Holiday Shopping For Programmatic TV Tech [Breaking News]
Yahoo considers programmatic TV acquisitions
Read MoreESPN Tests the Waters in Automated Ad Sales — News Digest [Breaking News]
ESPN embraces programmatic TV with SportsCenter; ads bought via web
Read MoreMagna Global Partners With Cox Media, AudienceXpress for Programmatic TV [Breaking News]
Cox Media, Magna Global and AudienceXpress partner for programmatic advertising
Read MoreAnalysis: Obama’s ad team used cable TV to outplay Romney
Cable boosts political advertising for Obama campaign
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