Posts by Nick Zinkie
Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which we introduce members of our Cox Media team and share their stories. This month, I was joined by Samantha Wilson, Manager of Sales Strategy & Enablement. We discussed her unique role, her team, and how she forms and leverages internal partnerships. Welcome, Samantha!…
Read MoreLevel Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating, right? Charts, graphs, algorithms – enough to make anyone’s head spin. But fear not, data doesn’t have to be a monster under the marketing bed. In fact, it can be your secret weapon for slaying the competition and building a loyal customer base…
Read MoreAudience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media tend to be football fanatics! From videos on our social platforms to Audience Insights articles here on the Learning Hub, we have repeatedly extolled the virtues of live football – particularly ESPN’s Monday Night Football – as a vital foundation for successful fall…
Read MoreExpert Insights On Using Facebook to Grow Your Brand and Your Business
To help small businesses with their Facebook strategy, we got tips straight from the source: a current business leader at Meta (formerly Facebook).
Read MoreElevate Your Email Marketing Campaigns: Advanced Strategies for Success
New capabilities have raised the potential impact of email marketing higher than ever before.
Read MoreThe Professor’s Perspective Episode 9: The 2024 Video Landscape (So Far)
This video highlights key stats about consumption of media in Cox Media video homes, with a special spotlight on the reach opportunity with sports programming. Sports Programming & News: A Dynamic Combo for Audiences In the first half of 2024, sporting events accounted for the top-viewed programs in five out of the six months, only…
Read MoreAudience Insights: Don’t Fold Up the TV Tray Just Yet!
While ever evolving and expanding, TV advertising for local businesses remains effective in reaching target audiences. Like so many stalwarts now in the advanced stages of the 25-54 audience demographic, I grew up with television. The TV set was as close to being part of the family as any inanimate object could be. Any time…
Read MoreHow Small Business Owners Can Get Started in Email Marketing
In today’s digital age, email marketing remains a cornerstone of any successful marketing strategy. Despite the growth of social media and other digital channels, email provides a direct, personalized, and high-ROI way to connect with your customers and prospects. A well-planned email marketing strategy can help you engage your audience, boost brand awareness, and generate…
Read MoreQ4 Quarterly Sports Preview: Falling for Key Sports Opportunities
As the seasons change and the air cools, it can only mean one thing— one of the biggest seasons in sports is here, and with it, plenty of key sports advertising opportunities! As we wrap up the third quarter and summer comes to an end, let’s reflect on some exciting moments. The Summer Games in…
Read MoreA Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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