Archive for March 2016
TV Measurement Titans Compete to Paint More Complete Audience Picture
Audience measurement is an important tool in tracking the success of TV programming and advertising.
Read MoreTop 5 Must-Reads: Weekly Round-Up – 3.25.2016
Marketing, advertising and local business insights from thought leaders across the web.
Read MoreTop 5 Must-Reads: Weekly Round-Up – 3.18.2016
Marketing, advertising and local business insights from thought leaders across the web.
Read More“Tofu by the Ocean!”
A mobile advertising campaign needs to be relevant, targeted and compelling.
Read MoreLocation-Based Advertising Simplified
A mobile advertising campaign needs to be relevant, targeted and compelling.
Read MoreTop 5 Must-Reads: Weekly Round-Up – 3.11.2016
Marketing, advertising and local business insights from thought leaders across the web.
Read MoreWhat’s Your Advertising Buzzword IQ?
In this post, we break down the definitions of audience segmentation, conversion and geo-conquesting/geo-targeting.
Read MoreTop 5 Must-Reads: Weekly Round-Up 3.4.2016
Marketing, advertising and local business insights from thought leaders across the web.
Read MoreFour Things You Must Know About Targeting Your Consumers in 2016
Targeting can help you reach any advertising objective, whether it’s raising awareness, promoting engagement or driving prospective customers to purchasing
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