Archive for July 2021
What Google’s Extended Support for Cookies Means for Small Business Advertising
It’s worth taking another look at the implications of Google’s cookie extension for local businesses—as well as tips on how to best prepare for this change.
Read MoreBehind the Screens: Meet Creative Services Supervisor Sam Seegars
At Cox Media, there’s a lot of teamwork that goes into every client relationship and campaign. In the fourth post of this series, we speak with one of our Creative Services Supervisors.
Read MoreClient Success: Increasing Utility Vehicle Sales for a Motorsports Automaker
A motorsports automaker wanted to increase utility vehicle sales and with the right advertising tactics, they succeeded.
Read MoreAdvertising for Dentists & Cosmetic Dentistry: 4 Tips to Build Up Local Clientele
As consumers look for opportunities to make these big purchases they’ve been considering for some time, cosmetic dentistry is well-positioned to benefit from this wave of spending.
Read MoreJune Audience Insights: Cable Sports Get Back in the Game
Based on Cox Media analysis of Comscore national data, U.S. TV viewers steadily increased their time spent watching Cable sports networks in the first half of the 2021.
Read MoreThe Pulse on Programming: August 2021 Preview
There are many upcoming programming opportunities for local businesses to consider including in their advertising strategy.
Read MoreAdvertising Tips for Employee Recruitment: 5 Ways to Make Your Business Stand Out
Your advertising strategy can be a powerful tool for increasing job listing visibility and engaging relevant applicants to build interest and drive applications.
Read MoreAdvertising for Retail Businesses: How to Tap Into Customer Motivations
Consumers want to shop, but are unsure of where to spend their money in a post-pandemic retail landscape. Your retail advertising strategy will dictate your ability to reach these consumers and drive retail sales.
Read MoreClient Success: Attracting Qualified Job Applicants Through Cost-Effective Call Center Recruiting
A call center wanted to attract qualified job applicants and with the right advertising tactics, they succeeded.
Read MoreCable Tops Broadcast as Top TV Destination: 3 Key Takeaways from Recent Nielsen Report
Whether your business’s target audience is best accessed through cable TV, streaming or VOD viewing experiences, you’ll achieve the most success by placing your ad messages across all three channels.
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