September 2022 - Cox Media

The State of Streaming in 2022: Trends to Guide Your Video Advertising Strategy

Major streaming brands like Netflix, Hulu and Disney+ may grab a lot of the news headlines, but the state of video streaming has expanded far beyond the domains of these well-known companies. More than 50 different streaming video services are currently available to North American consumers alone, not to mention the proliferation of streaming services…

Behind the Screens: Meet Lead Architect Ben Perry

Welcome back to ‘Behind the Screens,’ a monthly blog series in which we introduce members of our Cox Media team. This month, I was joined by Ben Perry, Lead Architect for Cox Media’s Product & Technology team. He shared how he is partnering with Cox Communications (Cox Media’s parent company) to solve for local ad…

Holiday Shopping Trends and Predictions to Shape Your 2022 Advertising Strategy

Retail businesses are operating at the mercy of several significant forces affecting their business prospects. While inflation continues to push prices higher across almost all spending categories, persistent supply chain issues have limited the availability of many different products—particularly those manufactured overseas. Now, economic uncertainty is threatening even greater upheaval in the coming months as…

How ‘Boomerang Employees’ Can Help Your Business Weather a Tough Job Market

First, there was the Great Resignation, in which more than 47 million American workers quit their jobs in 2021—with many of those workers opting for more attractive opportunities at other employers. One year later, a new trend is taking shape: a rising number of workers who recently left their jobs are now interested in returning…

Client Success: Increasing Unit Occupancy and Search Visibility for a Local Self-Storage Facility

Maximizing year-round occupancy rates is crucial for any rented property—including local self-storage facilities. While peaks and valleys can be experienced by storage units as the months and seasons change, Even a single unit vacancy represents lost revenue for the business. In many cases, the challenges of boosting occupancy rates is closely related to the property’s…

2022 Q4 Sports Preview

During Q4, we begin to wind down an incredible year of sports. In October, MLB’s long season will reach its crescendo with the MLB Postseason. This year, we will see a new postseason format with additional Wildcard teams being part of the action. Once again, FS1 and TBS will carry most of the Wildcard, Division…

Audience-Based Advertising Solutions: Evaluating Success and Optimizing for the Future

As advertising technology and measurement continue to evolve, more and more businesses are incorporating audience-based solutions (ABS) as part of their marketing strategy. Surveys suggest that 33 percent of advertisers identify ABS as a core component of their digital ad strategy, while an astounding 92% of marketing professionals are currently using an audience-based approach for…

Client Success: Increasing Property Sales and Golf Memberships for a Local Home Builder

Residential properties neighboring golf course developments are popular not only for their proximity to the golf course, but also for the tranquil beauty of the landscape. In recent years, real estate trends across the U.S. have noticed increased demand for golf course-adjacent properties among home buyers of all age groups. To capitalize on this surge…

Voice Search Optimization: Tips and Best Practices for Local Businesses

From smartphone search queries to questions asked of in-home digital assistants, voice search already owns a significant share of total online search volume. In the years to come, that share will only increase, with some experts estimating that voice search will surpass text-based search volume within the next few years. Given this tidal shift in…