Archive for May 2023
New Rules, New Viewers: Checking the MLB Viewership Scoreboard
During the long days of summer, I can think of nothing better than hot dogs, cool drinks, and summertime baseball. Cox Media offers a variety of options to put your brand in front of the baseball audience. From a slew of regional networks to primetime coverage of games on TBS, ESPN, and MLB Network, we…
Read MoreThe Professor’s Perspective Episode 4: Potential in Advertising
Advertising potential is traditionally correlated with reach. In this episode of The Professor’s Perspective, we unpack some of the nuances that go along with how advertising potential is measured – and how it all comes down to having a strong overarching marketing strategy.
Read MoreNFL Rewind: A Look Back at Top Plays and Highlights from 2022
Are you ready for some football? Well as we’re getting into summer we can start counting down the days until the return of the NFL season. For Cox Media, that means the return of Monday Night Football and a full slate of supporting NFL programming across ESPN and NFL Network. Before we start looking ahead…
Read MoreGenerational Marketing: Tips on Connecting with a Gen Z Audience
Gen Z is growing up fast. The oldest members of this generation are graduating from college and entering the workforce, while even the younger end of this age group is approaching young adulthood and becoming a formidable consumer group. As digital natives who grew up with the Internet—and, depending on their age, smartphones—Gen Z bears…
Read MoreClient Success: Promoting Alabama Mortuary Brands Through a Diverse Digital Strategy
As local businesses add new locations and brands offering specialty services, the strategies used to promote earlier locations can offer a template for raising brand awareness as these new locations and services are launched. In the same way that success pushes businesses to grow their operations and their geographic footprint, ROI from digital ad campaigns…
Read MoreBonus: Ask the Experts GA4 Q&A
Last week, we hosted our Q2 Ask the Experts webinar, focusing on the upcoming transition from Universal Analytics to Google Analytics 4. For this event, we partnered with Google expert Alex Fleshner. You can view the full webinar recording here. We covered: At the close of the webinar, we invited attendees to participate in a…
Read MoreHow GA4 is Shaping the Future of Analytics—and Your Business
Most business leaders understand the value of using analytics to measure ad performance and understand the value you’re getting from your campaigns. While that’s certainly a benefit, it doesn’t represent the full value offered by analytics. Thanks to deep data insights, improved attribution and analytics powered by artificial intelligence, analytics platforms can now function as…
Read MoreTips for Attracting New Customers to Your Local Chain Business
Local chain businesses are able to justify their brick-and-mortar growth by pointing to the new customer acquisitions that come with each new location. For many types of businesses, including restaurants, home services companies and retail brands, a physical presence and close proximity to customers can be a difference-maker in driving sales and improving brand loyalty.…
Read MoreThe Pulse on Programming: June 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on…
Read MoreUsing AI for Marketing Your Small to Medium-Sized Business, Part 1
Keeping up with the evolving state of Artificial Intelligence (AI) is daunting and it feels like every day a new tool, or update is being launched. A question was posed to me recently as an avid marketing news consumer, tech junkie, and performance marketer; “How can our small to medium-sized customers start leveraging AI to…
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