Posts by Nick Zinkie
2023 Economic Outlook: What Local Businesses Need to Know
The 2022 calendar year has been marked by high inflation, global supply chain disruption, labor shortages, and economic red flags that a recession is on the horizon. While the U.S. economy has so far avoided any of those feared disaster scenarios, consumers and businesses are far from being able to enjoy any kind of economic…
Read MoreTop Spending Trends from the Start of the 2022 Holiday Shopping Season
After a year of tough economic conditions, and uncertainty about a possible recession in the future, retailers, economic experts and consumers have all been eager to see what kinds of retail trends emerged at the start of the holiday shopping season. After the long Thanksgiving holiday weekend, we finally have our answer: a little bit…
Read MoreBehind the Screens: Meet Project Manager Kathryn Carroll
Welcome back to ‘Behind the Screens,’ a monthly blog series in which we introduce members of our Cox Media team and share their stories. This month, I was joined by Kathryn Carroll, Project / Program Manager for Cox Media. We discussed her unique career path, how she identified important organizational needs, and how she and…
Read More4 Supply Chain Trends Affecting Businesses in 2023
The pandemic may have been the first major event to throw global supply chains into chaos, but it’s far from the only reason local businesses have struggled to maintain consistent access to materials and inventory. Across the United States, labor shortages have made it difficult for suppliers to meet the volume of demand, while inflation…
Read MoreThe Importance of a Strong Brand Presence – Even in a Challenging Economic Environment
When economic uncertainty strikes, your brand isn’t merely an asset to your business. It’s also an opportunity to invest in brand-building and emerge on the other side stronger than ever. As 2022 draws to a close, virtually every business leader is at least tracking the threat of a possible economic recession looming on the horizon.…
Read MoreClient Success: Using Addressable TV Ads to Increase Holiday Sales for Oklahoma City Restaurant
For households that don’t want to cook, pre-made holiday meals are a great way to cater a satisfying meal at an affordable price. Meanwhile, restaurants have found success using premade holiday meals as a lucrative source of revenue near the end of the calendar year. Gift card sales can further increase this end-of-year earnings opportunity,…
Read MoreThe Basics of Brand Safety and Viewability for Digital Video Ad Campaigns
When businesses invest their money into ad campaigns, they want to be confident that they’re getting what they paid for. While ad performance results will always vary, digital platforms and providers can offer assurances of their ad quality through policies, safeguards, and transparent insights covering their ad inventory and ad delivery methods. As your business…
Read MoreSmall Business Saturday: Tips for Local Businesses
The retail event known as Small Business Saturday was originally created to help small businesses increase their visibility and sales during a holiday shopping season increasingly dominated by major retail brands. With online and big-box retailers dominated Black Friday promotions, Small Business Saturday helps remind consumers of the importance of shopping local. And consumers have…
Read MoreSocial Media State of the Union: Trends Shaping This Year and Beyond
Whether you’re a national chain or a local mom and pop shop, social media has proven to be an indispensable and affordable tool to help your business build its brand awareness while growing a digital following and engaging with your customers. But your time and your advertising dollars are precious. With so many social networks…
Read MoreAudience Insights: Concrete Calculations and the Potential Pitfalls of Percentages
Before he retired during my senior year in high school, my father spent two decades running his own ready-mix concrete business. Like so many small-business owners, Gus moved seamlessly from one role to another at breakneck speed. Depending on the circumstances of the day, he served as customer relations supervisor, lead dispatcher, senior batch-plant operator,…
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