Nick Zinkie, Author at Cox Media

How Today’s Small Businesses are Winning Talent Recruiting Battles in 2023

If your business has attempted to hire for open positions in the past year, you’re probably well-acquainted with the challenges of the current hiring market. With low unemployment rates and steady job growth across the United States, prospective job applicants have experienced no shortage of options when searching for their next position. But that employee-friendly…

2023 Retail Forecast: 4 Predictions for the Year Ahead

The 2022 holiday shopping season may have been a mixed bag for the U.S. retail industry, but there’s cautious optimism that a brighter future lies ahead. After a year disrupted by aggressive inflation and fears of an economic recession, there’s growing evidence that those worst-case scenarios have been avoided. But that doesn’t mean change isn’t…

Behind the Screens: Meet Campaign Fulfillment Center Operations Manager Hannah Walker

Welcome back to ‘Behind the Screens,’ a monthly blog series in which we introduce members of our Cox Media team and share their stories. This month, I was joined by Hannah Walker, CFC Manager, Operations. We discussed her path to leadership, the role of the Campaign Fulfillment Center in our business, and the advancements she…

Inside the Small Business “State of Mind”: What it Means for Local Advertising

As we turn the calendar page over to 2023, small businesses are in a state of flux. Three years of economic tumult has put both businesses and consumers through a series of peaks and valleys. Now, fears of an impending economic recession have led to a mildly disappointing holiday shopping season—and some worry that those…

Client Success: Increasing Phone Calls and In-Store Visits for a Southeastern Home Improvement Center

When the pandemic upended daily life with stay-at-home orders and other safety precautions in 2020, millions of Americans responded by taking up home improvement projects to keep themselves busy. Over that same period of time, DIY home improvement has also been a cost-effective option to help homeowners make do with what they have, rather than…

What Small Businesses Need to Know About the Latest Google Analytics Updates

If your business relies on Google Analytics to power its advertising and marketing campaigns, you’ve probably heard the company promote its modernized Google Analytics 4 solution. GA4 was launched in late 2020 with the promise of more powerful, predictive analytics to improve ad campaign performance for all of its users. Although the new ad solution…

2023 Q1 Sports Preview

As we kick off the 2023 sports season, we’re treated to the NCAA College Football Championship Game. There’s a lot to love about the state of the College Football Playoff and Championship. For starters, last year’s championship game saw a 19% grown in national viewership compared to 2020’s contest with nearly 30% of all television…

Food Network: NFL Tailgate Takedown (New Series)

PREMIERES: January 4, 2023 at 9:00pm ET Episode Count: 6 Finale: February 8, 2023 Target Demo: A18-34, 25-54 Each episode takes place at an NFL stadium tailgate just before the big game. From New England lobster rolls and Philly cheesesteaks to Green Bay deep-fried cheese curds, each city’s authentic tailgate dishes are front and center in this epic…

Lifetime: Married at First Sight (Returning Series)

PREMIERES: January 4, 2023 at 8:00pm ET Episode Count: TBD Finale: TBD Target Demo: W25-64 The groundbreaking series Married at First Sight has led to 14 couples still happily married and nine children, proving you really can find true love being married at first sight! All dates and times are subject to change by their respective networks. Always…

Client Success: Increasing Awareness and Inbound Leads for a Local Insurance Agency

Most insurance agencies can measure their success as a business by the success of their advertising and marketing strategies. Both new and established insurance agencies face constant pressure to grow their client list by connecting with current policyholders while becoming a prominent agency in their local market. Top-of-mind brand recognition can help insurance agencies generate…