How to Build a Digital Web Presence for Your Local Business

Even if your business maintains a brick-and-mortar presence, your online presence functions as a second storefront for your brand. From your business website to online reviews to digital ads, this digital presence plays a central role in building brand awareness and driving engagement from relevant consumers. Some parts of this digital presence—such as online reviews—aren’t…

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How Inflation Has Impacted Local Chain Businesses

As if local businesses hadn’t already been dealt with enough challenges in the last few years, inflation has enjoyed a steady run of raising operating costs, shrinking profit margins and putting pressure on consumers to spend less. Even as economic experts start to see signs that inflation in the U.S. is cooling, today’s businesses must…

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Marketing Your Local Chain Business: Tips for Promoting Multiple Locations

There’s a world of difference between running a single business location and operating multiple locations, sometimes in different cities. Although an expanded footprint creates new opportunities—increasing your audience reach, achieving economies of scale, and growing your gross profits, for example—running multiple locations also creates new challenges. The same is true for your local marketing strategy.…

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New to Digital Advertising? Our Three-Step Guide to Getting Started

Building a business from the ground up is difficult. If you’re a small, local business, the challenges are even more daunting. There’s a reason 45 percent of small businesses fail within the first five years: between the costs of starting a business and the uphill battle of growing your brand and your sales, most mom-and-pop…

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The Secret to Streaming Ad ROI: It’s All About Audience

From music to television, movies to live sports, streaming has become one of the most common avenues for consuming media online. At least 85 percent of U.S. households currently pay for at least one subscription-based streaming service, and many homes stack multiple streaming services on top of one another—even in addition to their cable TV…

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Paul Curran named Cox Media Senior Vice President & General Manager 

ATLANTA, Feb. 1, 2023 – Cox Media has appointed Paul Curran as Senior Vice President and General Manager, who will officially join the organization on February 27.   With nearly 30 years in the media industry, Paul joins Cox Media from Apollo’s Cox Media Group where he led CMG’s television division. Prior to the Apollo acquisition,…

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How to Improve the Customer Experience at Your Local Business

Customer relationships are a cornerstone of success for any local business. Recent consumer surveys have found that the customer experience is just as important, if not more important, than price when it comes to affecting where shoppers choose to spend their money. In fact, 61 percent of consumers are willing to pay more in exchange…

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4 Ways to Support In-Person Events Through Digital Advertising

Retail and other in-person events have made a big comeback in recent years, and it’s easy to understand why. According to a survey from Vimeo, more than 75 percent of marketers believe that live in-person, hybrid, and even virtual events are valuable ways for businesses to engage their audience. In-person events can be particularly beneficial…

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How to Advertise During a Recession: Tips to Drive Value and Growth

If you’ve been listening to economic experts and pundits discussing the state of the U.S. economy, you’ve probably heard someone suggest that we’re headed to something called a “slowcession.” A slowcession isn’t exactly like the recessions you’re more familiar with, but there are some important similarities. Yes, both of these terms refer to a slowdown…

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