Nick Zinkie, Author at Cox Media

Audience Insights: The Madness of Measuring March Viewership

The phrase “most wonderful time of the year” is most often associated with the hustle and bustle of the holiday season – but for millions of sports fans across the country, the second half of March is wonderful in a most maddening sort of way. Again this year, there’ll be experts for trusting and brackets…

Behind the Screens: Meet Director of Product Marketing Jerry Arias

Welcome back to ‘Behind the Screens,’ a monthly blog series in which we introduce members of our Cox Media team and share their stories. This month, I was joined by Jerry Arias, Director of Product Marketing. We discussed the streaming television landscape, and how he works to equip our Media Consultants and clients with knowledge…

The Pulse on Programming: April 2023 Preview

Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for your business. We’ve rounded up information on…

5 Innovative Technologies to Benefit Your Local Chain Business

As your local business expands its footprint across multiple locations, the work of operating this chain also increases. As a business owner or leader, this expansion can place demands on you and your workers that are both unrealistic and unsustainable, threatening the quality of your brand experience—unless you’re able to gain new efficiencies through this…

Client Success: Increasing Qualified Traffic and Marketing ROI for Group of Oklahoma Auto Dealerships

According to Google, 95 percent of consumers use digital research tools when searching for a vehicle—and twice as many people start their vehicle search online instead of at a dealer’s lot. In recognition of this trend, auto dealerships of any size—whether single locations or multi-lot chains—must be aggressive in building digital pipelines for qualified sales…

Bonus: Ask the Experts Web Presence Q&A

Last month, we hosted our first Ask the Experts webinar of the year, focused on building a strong web presence as a local business in any industry. For this event, we partnered with industry expert and Dragon Army CEO, Jenn Leahy. You can view the full webinar recording here. We covered: At the close of…

SEO & Finding Your Brand’s Keywords, Part 2: Implementation

Last week, we introduced the idea of finding the right SEO (Search Engine Optimization) keywords for your brand. Now that you have a solid list of keywords that you can rank well for, where do you implement them in your strategy? Let’s start with the areas you should be adding your brand’s keywords right away.…

Cox Media Named 2023 Google Premier Partner

ATLANTA, Feb. 26, 2023 – Cox Media has achieved Premier Partner Status with Google for 2023. As a Premier Partner, Google recognizes Cox Media as one of the top 3% of Google Ads partners in the US, demonstrating its commitment to attaining product expertise, driving client growth, and helping its clients succeed with Google Ads. …

SEO & Finding Your Brand’s Keywords, Part 1

Selecting your brand’s keywords and creating a successful content marketing strategy is important no matter the size of your brand. Including the right keywords in your content is critical to compete in the SERPs (search engine results pages). With 75% of shoppers saying they use search early in the purchase process, can you really afford…

Making the Most of a Limited Ad Budget

Your advertising goals must always be defined within the limits of your advertising budget. We can all dream about what we’d do with unlimited ad spend, but the reality is that every business must manage its ad budgets wisely and build a strategy to maximize their ROI potential. Local businesses are particularly aware of the…