Nick Zinkie, Author at Cox Media

Client Success: Driving In-Store Foot Traffic and Sales Through a Streaming Video Ad Campaign

Streaming ad inventories continue to grow, expanding the market of opportunities for businesses eager to advertise through digital video—and making it easier than ever to target a niche audience through this highly engaging ad channel. For one regional tire retailer, digital video was one of many advertising solutions used across a years-long partnership with Cox…

Advertising Your Multi-Location Local Business: Tips for Creating Quality Ad Content

As small businesses mature into successful local chains, the rate of that growth is determined by the brand’s ability to expand its customer base. The faster you can attract new customers to a new location, the faster that location begins turning a profit—which in turn increases your financial ability to plan future locations for your…

Top Streaming Trends from Q1, And What to Expect in Q2

In the first few months of 2023, we’ve seen some of the bigger streaming platforms prioritize user retention and profitability, while some of the fast-rising services have worked to rapidly add users and scale their platforms and revenue. From ad-supported content to streaming habits across devices, these trends carry important implications not only for streaming…

The Pulse on Programming: May 2023 Preview

Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on…

Planning for Google Analytics 4: What Local Businesses Need to Know

Customer journeys aren’t getting any easier to track or understand. Your target audience has no trouble switching their focus between their smartphones, laptops, and TVs. The same is true for content: from cable TV to social media to mobile display ads, consumer attentions are always on the move. Local marketing and advertising campaigns have evolved…

Smart SEO for Your Brand’s Videos

Using the right SEO tactics can help more customers find (and watch!) your business’s videos across your website and YouTube channel. The video below outlines a few helpful tips for doing just that:

How to Prioritize Performance Metrics as a Small Business Owner or Marketer

As your business plans and launches digital advertising and marketing campaigns, performance analytics play an essential role in understanding the value you’re driving from your investment. Even the basic analytics offered in Google Ads and other advertising platforms can give small businesses a basic idea of whether their campaigns are driving engagement from their audience.…

What You Might Not Know About Social Media (And What Your Business Can Do About It)

Small business leaders don’t need to be sold on the benefits of using social media to promote their brand. At least two-thirds of all small businesses use social media as part of their digital marketing strategy, a higher adoption rate than any other digital channel. For local businesses operating with limited budgets and resources, social…

2023 Q2 Sports Preview

As we enter Q2, the seasons start to change, and springtime brings a shift in the weather, longer days, and one of the best sports periods of the year. Your trusty Cox Media sports blogger is a big fan of golf, and coming up in Q2, I’m always excited as the first major golf events…

Auto Inventories are Returning to Normal. Here’s How Advertising Can Help Dealers Increase Vehicle Sales

If you’ve gone shopping for a vehicle within the past couple of years, you’ve seen first-hand the disruptions affecting auto dealerships across the country. Abrupt stoppages on auto assembly lines, destabilizing supply chains and a global microchip shortage all contributed to a dramatic and prolonged slowdown in new vehicle production. During that period of time,…