Bonus: Ask the Experts GA4 Q&A

Last week, we hosted our Q2 Ask the Experts webinar, focusing on the upcoming transition from Universal Analytics to Google Analytics 4. For this event, we partnered with Google expert Alex Fleshner. You can view the full webinar recording here. We covered: At the close of the webinar, we invited attendees to participate in a…

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How GA4 is Shaping the Future of Analytics—and Your Business

Most business leaders understand the value of using analytics to measure ad performance and understand the value you’re getting from your campaigns. While that’s certainly a benefit, it doesn’t represent the full value offered by analytics. Thanks to deep data insights, improved attribution and analytics powered by artificial intelligence, analytics platforms can now function as…

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Tips for Attracting New Customers to Your Local Chain Business

Local chain businesses are able to justify their brick-and-mortar growth by pointing to the new customer acquisitions that come with each new location. For many types of businesses, including restaurants, home services companies and retail brands, a physical presence and close proximity to customers can be a difference-maker in driving sales and improving brand loyalty.…

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The Pulse on Programming: June 2023 Preview

Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on…

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Using AI for Marketing Your Small to Medium-Sized Business, Part 1

Keeping up with the evolving state of Artificial Intelligence (AI) is daunting and it feels like every day a new tool, or update is being launched. A question was posed to me recently as an avid marketing news consumer, tech junkie, and performance marketer; “How can our small to medium-sized customers start leveraging AI to…

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Three Strategic Goals to Guide Advertising for Healthcare Companies

From labor shortages to system inefficiencies, today’s healthcare companies are battling a number of economic and industry-specific challenges affecting both their business models and the quality of patient care. Even worse, these problems have the ability to make each other worse: poor patient care leads to lower revenues and profits, while reduced earnings strain resources…

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Cox Media Omaha team wins American Marketing Association Pinnacle Award

ATLANTA, April 26, 2023 – The Cox Media Omaha creative services and digital team has won a Silver AMA (American Marketing Association) Pinnacle Award in the category of Best Total Marketing Campaign for a Small Business. This award recognizes the excellence of this team’s work on the creative elements, performance, and results of a local…

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Behind the Screens: Meet Sales Account Planner Sarah Cart

Welcome back to ‘Behind the Screens,’ a monthly blog series in which we introduce members of our Cox Media team and share their stories. This month, I was joined by Sarah Cart, Sales Account Planner at Cox Media Oklahoma-Arkansas. We discussed her unique role and how she collaborates cross-functionally to best serve our clients. Tell…

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