Nick Zinkie, Author at Cox Media

The Ultimate Video Influencer: How TikTok is Shaping Video Ad Standards

For proof of TikTok’s clout as an innovative video platform, look no further than the ways other social networks have attempted to recreate its experience in their own apps. Facebook and Instagram attempted to clone TikTok’s short video product with Reels; YouTube was close behind with its similar Shorts video format. While those video experiences…

Understanding The Value of Marketing Technology as a Local Chain Owner

When expanding your chain business, inefficiency is a direct threat to your success. One of the biggest benefits of growing your business is realizing new efficiencies and economies of scale from a growing footprint, increasing your potential profit margins. But when inefficiencies and waste take root in your company, expansion only multiplies those costs across…

X Games California 2023 (2023 Summer X Games)

For the first time in three years, in-person fans will be back in full force for the 2023 Summer X Games Competition. Dubbed X Games California 2023, this championship event will be featured across three jam-packed days of TV programming, creating a major advertising opportunity around one of summer’s biggest sports competitions. If the 2021…

The Pulse on Programming: July 2023 Preview

Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on…

Client Success: Increasing Seasonal Engagement and Sales for Georgia Tractor Dealership

For businesses that serve a niche audience, targeted campaigns are essential to driving advertising and marketing ROI. Without the ability to carefully filter audiences and focus ad delivery on the most relevant consumers, most of these businesses would be unable to afford the inefficiency of advertising across TV, social media, and other digital channels. Fortunately,…

Audience Insights: The Dynamic Duo of Linear TV & Streaming

Throughout my lifetime, numerous writers, directors, producers, and actors have put their own unique spins on Batman. Some of the portrayals have been panned, while others have been met with critical acclaim. Some have been more upbeat, while others have explored the darker sides of this complex character. Through all the variations, though, the definitive…

New Rules, New Viewers: Checking the MLB Viewership Scoreboard

During the long days of summer, I can think of nothing better than hot dogs, cool drinks, and summertime baseball. Cox Media offers a variety of options to put your brand in front of the baseball audience. From a slew of regional networks to primetime coverage of games on TBS, ESPN, and MLB Network, we…

The Professor’s Perspective Episode 4: Potential in Advertising

Advertising potential is traditionally correlated with reach. In this episode of The Professor’s Perspective, we unpack some of the nuances that go along with how advertising potential is measured – and how it all comes down to having a strong overarching marketing strategy.

NFL Rewind: A Look Back at Top Plays and Highlights from 2022

Are you ready for some football? Well as we’re getting into summer we can start counting down the days until the return of the NFL season. For Cox Media, that means the return of Monday Night Football and a full slate of supporting NFL programming across ESPN and NFL Network. Before we start looking ahead…

Generational Marketing: Tips on Connecting with a Gen Z Audience

Gen Z is growing up fast. The oldest members of this generation are graduating from college and entering the workforce, while even the younger end of this age group is approaching young adulthood and becoming a formidable consumer group. As digital natives who grew up with the Internet—and, depending on their age, smartphones—Gen Z bears…