Posts by Nick Zinkie
The Pulse on Programming: August 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on…
Read MoreAudience Insights: Marking the Midway Point of the TV and Streaming Year
Whether you track the passage of time with a traditional calendar or the modified Monday-Sunday version used in the advertising world, you likely noticed that 2023 has crossed the proverbial 50-yard line. And if you’re anything like our Audience Insights staff, you no doubt marked the occasion with a rousing rendition of what is arguably…
Read MoreIntroducing Threads: What Small Businesses Need to Know About the Newest Social Media App
Few tech businesses actually come out of nowhere. But in the case of Threads, that’s exactly what happened: in mere hours, the newest social network went from nonexistent to boasting millions of new accounts. One day later, Threads asserted itself as the biggest rival to Twitter. In the process, this dramatic shifting of the social…
Read MoreThe Benefits of Creating Ad Campaigns with Diversified Messaging
Businesses dream of the prospective customer who sees an ad one time and either visits the business location or makes a conversion. If only it were this easy, right? The reality is a little more complicated. Most consumers don’t convert after a single ad exposure, even if they have a great initial impression of the…
Read MoreClient Success: Turning Leads Into Conversions for a Tucson HVAC Company
A solid marketing strategy might not generate revenue overnight, but eventually this investment needs to deliver positive ROI for any business. In periods of economic hardship, this ROI proof is even more important: tight budgets and narrow profit margins put the pressure on marketing to make an impact—or else. This is the situation one Tucson,…
Read MoreThe Benefits of Adding Streaming to Your Traditional TV Ad Buy
It would be easy to point at the surge of ad-supported streaming video options and assume this boom in ad inventories is why businesses should explore their options with streaming media buys. For businesses already running ads on linear TV, streaming can be a powerful complement to this ad strategy—one that helps you optimize your…
Read More2023 NCAA Football Season
With dozens of games in action across the country every week, NCAA college football offers a wide range of advertising options that range from national audiences to regional and local viewership—making this sport a great opportunity for small businesses eager to advertise around live sports events. Although a handful of championship and marquee college football…
Read More2023 NFL Season
The 2022 NFL season ended with a bang as more than 113 million TVs tuned in for Super Bowl LVII, where the Kansas City Chiefs mounted a second-half comeback to beat the Philadelphia Eagles, 38-35. The instant classic was a showcase for America’s most popular sport, with the broadcast ranking as the third-most watched TV…
Read More2023 Q3 Sports Preview
Summertime is practically here, and for sports fans and advertisers, Q3 has plenty to get excited for! We’re a mere few weeks away from the 2023 Women’s World Cup. Kicking off on July 20, this year’s event will be held in two locations – Australia and New Zealand. The United States Women’s National Team will…
Read MoreChoosing the Right Media Partner: 5 Factors to Consider
No growing business can operate in a vacuum. Even a small local business can work with dozens of different vendors and partners handling any number of business tasks and services, from shipping to IT security to banking to, yes, marketing and advertising. Each of these vendors affects your brand’s ability to build and sustain success.…
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