Posts by Nick Zinkie
The State of Streaming: Trends and Opportunities for Q3 2023
The second quarter of 2023 saw the streaming industry continue to adapt to an ever-changing competitive landscape. Ad-supported television, tiered subscription levels, legacy streaming rebrands and disruptive upstart services are all evidence of an industry-wide effort to stabilize business models and win the attention of today’s consumers. Original hits like Freevee’s “Jury Duty” have demonstrated…
Read MoreClient Success: Increasing Brand Awareness and Visibility for a Louisiana Non-Profit Community Service
Non-profit organizations are often forced to operate with limited budgets and resources—especially when it comes to marketing the organization’s brand. But for non-profits that serve individuals and communities in need, this brand awareness and visibility is essential to making sure these services can reach the right individuals. When one New Orleans non-profit created an alternative…
Read MoreThe Pulse on Programming: September 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on…
Read More‘Shark Week’ Sets a New Ratings Record: What Does it Mean for Local Advertisers?
Now in its 35th year, Discovery Channel’s annual “Shark Week 2023” turned in stunning viewership numbers in its debut last month: with 5.3 million viewers tuning in to Discovery Channel and streaming on Discovery+ and Max, “Shark Week” earned its highest-rated debut in three years. Ratings were high across the weeklong television event, starting with…
Read MoreBehind the Screens: Meet Field Sales Support & Marketing Manager Candace Ortiz
Welcome back to ‘Behind the Screens,’ a monthly blog series in which we introduce members of our Cox Media team and share their stories. This month, I was joined by Candace Ortiz, Manager Field Sales Support & Marketing. We discussed her role in YurView, and how she and her team find unique and creative ways…
Read MoreGoogle Analytics 4 Check-In: You’ve Made the Transition, Now What?
With the July 1 deadline now in the rearview mirror, Google has officially sunset Universal Analytics and appointed Google Analytics 4 as its sole platform for web performance metrics and reporting. The official transition may be over, but businesses and marketers are still busy trying to acclimate themselves to a new way of handling web…
Read More2024 Paris Olympics Preview: What Local Businesses Need to Know
In July, the 2024 Paris Olympics will kick off in France with nearly three weeks of competition featuring 10,500 athletes across 329 different competitions, televised on NBCUniversal networks. Viewers from around the world will be tuning in throughout the contest, turning The Paris Olympics into one of the most significant advertising events occurring anywhere in…
Read MoreLessons from the ‘Barbie’ Marketing Blitz: Five Tips for Local Retailers
The Barbie brand is everywhere right now. In the weeks leading up to the July 21 release of the feature film, Barbie, the brand has taken center stage in popular culture. And it’s not only movie trailers, press junkets and other movie marketing: as the surging trend of ‘Barbiecore’ demonstrates, the Barbie brand is shaping…
Read MoreUsing AI for Marketing Your Small to Medium-Sized Business, Part 2
In part 1 of using Artificial intelligence (AI) for marketing your small to medium-sized business, we covered how you could quickly start leveraging generative AI tools like Chat GPT and Google Bard to improve your digital presence. In part 2 we are covering how AI is rapidly changing the face of advertising. With the global…
Read MoreThe Importance of Top-of-Funnel Marketing: Why Your Business Should Aim for the Top
There’s obvious appeal in marketing to the bottom of the funnel. The wins come faster. So does the revenue—and both of these offer cold, hard proof to higher-ups that your marketing efforts are paying off. Compared to bottom and mid-funnel tactics, marketing to the top of the funnel is far less glamorous. Prospects are further…
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