Posts by Nick Zinkie
Client Success: Increasing Unit Occupancy and Search Visibility for a Local Self-Storage Facility
Maximizing year-round occupancy rates is crucial for any rented property—including local self-storage facilities. While peaks and valleys can be experienced by storage units as the months and seasons change, Even a single unit vacancy represents lost revenue for the business. In many cases, the challenges of boosting occupancy rates is closely related to the property’s…
Read More2022 Q4 Sports Preview
During Q4, we begin to wind down an incredible year of sports. In October, MLB’s long season will reach its crescendo with the MLB Postseason. This year, we will see a new postseason format with additional Wildcard teams being part of the action. Once again, FS1 and TBS will carry most of the Wildcard, Division…
Read MoreAudience-Based Advertising Solutions: Evaluating Success and Optimizing for the Future
As advertising technology and measurement continue to evolve, more and more businesses are incorporating audience-based solutions (ABS) as part of their marketing strategy. Surveys suggest that 33 percent of advertisers identify ABS as a core component of their digital ad strategy, while an astounding 92% of marketing professionals are currently using an audience-based approach for…
Read MoreClient Success: Increasing Property Sales and Golf Memberships for a Local Home Builder
Residential properties neighboring golf course developments are popular not only for their proximity to the golf course, but also for the tranquil beauty of the landscape. In recent years, real estate trends across the U.S. have noticed increased demand for golf course-adjacent properties among home buyers of all age groups. To capitalize on this surge…
Read More3 Lessons Local Businesses Can Learn From the Rise of TikTok
Even if TikTok’s popularity becomes a fad that rises and falls, its influence on video creation and engagement is likely here to stay. What does that mean for your business’ advertising strategy?
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