The Pulse on Programming: October 2024 Preview

As summer fades into fall, some of us are hanging on to the last days of warm weather and others are ready for the seasons to change with pumpkin lattes in-hand, but everyone can agree that crisp fall days bring many long-awaited TV premieres and sports seasons. October TV advertising opportunities start a wave of…

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Cox Media Welcomes True Local Labs to its Family of Brands

*Formerly Part of 1898 Ventures, LLC (“1898”), True Local Labs Joins Cox Media to Enhance Data-Driven Client Solutions* ATLANTA, GA – Cox Media is excited to announce the integration of True Local Labs, previously part of 1898, into our family of brands and services. This integration underscores our unwavering commitment to empowering clients with actionable…

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13 Facts About Local Business Marketing

In the ever-evolving world of digital marketing, local businesses face unique challenges and opportunities. Understanding the nuances of local marketing can be the key to driving growth and staying competitive. We’ve gathered some top facts from recent data to help you navigate the local business marketing landscape effectively: From making sure your multichannel strategy is…

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Holiday Marketing Checklist: A Planning Tool for Local Businesses

For most retailers, the end of summer means it’s time to start planning your holiday retail strategies in full force. Today’s shoppers keep trending toward earlier and earlier start times for their holiday gift-buying, and some have already begun scouting out deals and purchasing items on their wish lists, meaning your holiday marketing strategy should…

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The Pulse on Programming: September 2024 Preview

As the summer sun begins to wane, television networks are gearing up for an exciting slate of premieres this September. This month is traditionally a prime time for unveiling new shows and seasons, as audiences return from their vacations and settle back into their routines. From gripping dramas and hilarious comedies to dynamic award shows…

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Using Data to Understand Your Audience and Build Better Campaigns

Marketing runs on customer data. No matter which channel you use, businesses get more value from their digital campaigns when they can reliably define their target audience based on their characteristics, interests, preferences, hesitations, challenges, and more. But too many businesses either misuse or overlook valuable customer data that can enhance their targeting and engagement…

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Behind the Screens: Meet Key Account Consultant Maria McRoberts

Welcome back to Behind the Screens, a blog series where we get to know employees that make up the team behind your campaigns. I’m Kelly Nelson, a Senior Marketing Communications Specialist on Cox Media’s Las Vegas team, and I’m back with a new post featuring one of Cox Media’s local advertising experts. This month we’re…

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The Pulse on Programming: August 2024 Preview

As August approaches, the realm of television advertising is poised to present exciting opportunities for brands looking to make a significant impact in their marketing strategies. With the summer season in full swing and the anticipation of major events such as the Summer Games and high-profile TV premieres, August offers a unique blend of high…

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