Posts by Nick Zinkie
Advertising & Marketing Tips for Businesses in the Tax Industry
By the time tax season arrives, it’s already too late to plan your seasonal advertising and marketing strategy. While your business will be swamped with time-sensitive tax preparation and other tax services, you’ll have already missed the window to attract new clients in time for the April filing deadline. This means there’s no time like…
Read MoreClient Success: Driving Brand Awareness and Online Referrals for a Gulf Coast Wildlife Removal Service
For most renters and property owners, encounters with dangerous or problematic wildlife are rare. But when these animals find their way onto your property—or even into your home—quick action is required to avoid an incident involving property damage or even an injury to a person. Yet many people are unprepared for how to handle this…
Read MoreOwning Your Business’ Facebook Page: Why It’s Important for You and Your Marketing Partners
Facebook Business Pages have become one of the most fundamental digital properties any local business can own. In addition to the ease of building a following and engaging with your customer base through Facebook, setting up a page is also free and easy. Some businesses even prioritize a Business Page over creating their own business…
Read MoreBonus: Ask the Experts Streaming Q&A
In late September, we partnered with Marissa Coslov from eMarketer to host our Q3 Ask the Experts webinar, which focused on key trends and players in the video advertising ecosystem. Marissa shared excellent data and insights throughout the session, and while we were able to address many questions we received in the Q&A portion of…
Read MoreProgramming Spotlight: Award Show Opportunities for Annual Ad Planning
One-night-only televised events can be a prime advertising opportunity for small businesses. While this programming can draw massive audiences that turn them into major advertising events, cable TV broadcasts and dynamic ad insertion give businesses the power to purchase scalable ad spots that are cost-optimized and precisely targeted to a relevant audience. Televised award shows…
Read MoreHealth & Wellness Advertising: Tips for the Holiday Season & Beyond
In the wake of the holiday season’s many indulgences, January is well-known as the season of health and wellness. According to a 2021 survey of U.S. adults, the six most common types of New Year’s resolutions are all focused on improving health and overall well-being. Whether it’s losing weight, eating better, finding inner peace or…
Read More2022 Q4 Programming Opportunities
Aligning your brand messages with the right programming can help your business connect with the right audiences. The sizzle reel below includes just some of the programming opportunities available in the fourth quarter of this year.
Read MoreThe Power of Live Sports: Delivering Ads to an Engaged Audience
In a media landscape dominated by on-demand content and endless streaming options, sports broadcasts have held strong as one of the rare televised events that draw a massive live audience. For most sports fans, much of the excitement of the viewing experience comes from the unpredictable nature of the competition: fans watching from home, just…
Read MoreThe Professor’s Perspective Episode 3: Bridging the Generational Gap
Each generation has its own set of distinct preferences, beliefs, and life experiences shaping their view on the world – and their view on media. In this Episode of The Professor’s Perspective, we unpack the key differences among generations and explore the best advertising tactics for each group. Thanks again for your time and tune…
Read MoreClient Success: Increasing Brand Awareness and Vehicle Volume for a Local Auto Repair Shop
When it comes to both automotive brands and auto repair shops, many consumers demonstrate strong loyalty to the car makers and service providers that have earned their trust. While this is great news for any automotive business seeking to retain its customers through a strong brand experience, it can pose a challenge to independent auto…
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