Posts by Nick Zinkie
The Professor’s Perspective Episode 3: Bridging the Generational Gap
Each generation has its own set of distinct preferences, beliefs, and life experiences shaping their view on the world – and their view on media. In this Episode of The Professor’s Perspective, we unpack the key differences among generations and explore the best advertising tactics for each group. Thanks again for your time and tune…
Read MoreClient Success: Increasing Brand Awareness and Vehicle Volume for a Local Auto Repair Shop
When it comes to both automotive brands and auto repair shops, many consumers demonstrate strong loyalty to the car makers and service providers that have earned their trust. While this is great news for any automotive business seeking to retain its customers through a strong brand experience, it can pose a challenge to independent auto…
Read MoreAudience Insights: Crossing the Streams
Among my many talents as a firmly entrenched Gen X-er* is the speed with which I can bellow out a reply if ever someone happens to ask, “Who you gonna call?” “Ghost-BUST-ers,” I exclaim, trying in vain to recapture a touch of the rhythm from the Ray Parker, Jr. track that punctuated the 1984 film…
Read MoreProfessional Basketball/NBA (2022-23 season)
From mid-October through mid-June, NBA regular season and playoff games are a constant presence across cable television listings. Between an 82-game regular season, a three-day televised All-Star weekend, and a two-month playoff season, these broadcast events can be a dynamic and versatile advertising option when building your brand’s digital campaigns. After a 2019-20 season disrupted…
Read MoreMagnolia Network: The Story of Home (wt) (New Series)
PREMIERES: November 29, 2022 at TBD Episode Count: 6 Finale: January 3, 2022 Target Demo: W25-54 Jersey Ice Cream Co. founders Tara Mangini and Percy Bright are interior designers with a passion for old homes. After years of designing for others, they bought a house in upstate New York and are creating a dream home of their own. Living…
Read MoreParamount Network: Yellowstone (Returning Series)
PREMIERES: November 9, 2022 at 8:00pm ET Episode Count: TBD Finale: TBD Target Demo: N/A Amid shifting alliances and a growing list of enemies, the Dutton family’s legacy is jeopardized like never before, and retribution is certain. All dates and times are subject to change by their respective networks. Always consult your Cox Media Consultant for local listings.
Read MoreE!: If We’re Being Honest with Laverne Cox (Special Presentation)
PREMIERES: November 4, 2022 at 10:00pm ET Episode Count: TBD Finale: TBD Target Demo: A18-49 Host Laverne Cox dives into powerful conversations with today’s most influential talent and helps reveal fresh perspectives, inspiring stories of adversity, and the driving force behind today’s most fascinating celebrities. All dates and times are subject to change by their respective networks. Always consult…
Read MoreHallmark Channel: All Saints Christmas (Original Movie)
PREMIERES: November 6, 2022 at 8:00pm ET Episode Count: 1 Finale: November 6, 2022 Target Demo: W25-54 Lisette is a popular R&B singer who’s getting ready to travel home to New Orleans for Christmas. When the media mistake a photo of her with her music producer ex as an engagement announcement, her family insists that he join her on…
Read MoreLifetime: Merry Swissmas (Original Movie)
PREMIERES: November 5, 2022 at 8:00pm ET Episode Count: 1 Finale: November 5, 2022 Target Demo: W25-54 Alex is excited to spend the holidays with her mother who is opening an inn in Switzerland until she learns that Jesse and Beth are also visiting for the Inns’ opening. When Alex meets Liam, he shows her all the Christmas traditions…
Read MoreLifetime: It’s a Wonderful Lifetime (Annual Stunt)
PREMIERES: November 5-30 Episode Count: N/A Finale: TBD Target Demo: W25-54 Lifetime’s annual It’s a Wonderful Lifetime holiday stunt kicks off with Merry Swissmas on November 5th. Tune in all month long for new holiday programming. All dates and times are subject to change by their respective networks. Always consult your Cox Media Consultant for local listings.
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