Posts by Nick Zinkie
Integrated Marketing Tools for Local Businesses
Consumers rarely make a purchase or conversion after viewing a single ad from your business. In the vast majority of cases, it takes a number of brand interactions before those customers convert—and even then, additional marketing touches may be needed to achieve repeat purchases and long-term customer retention. These interactions will likely occur across multiple…
Read MoreHow Small Businesses Can Win Over Local Audiences with Longform Content
Compared to social media posts, short ad spots, brief newsletters and quickly written blog posts, long-form content takes more time and can take more resources—and the right distribution channels aren’t always obvious. When results aren’t guaranteed, small businesses are safer sticking to marketing and advertising strategies that require less effort and offer more predictable results.…
Read MoreThe Pulse on Programming: December 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on…
Read MoreClient Success: Promoting Under-Marketed Inventory at Two Separate Auto Dealerships
The sales goals of auto dealerships are always shifting in response to market changes. When new vehicle inventories are available, salespeople face greater urgency to move used inventory and make room for those incoming vehicles. Similarly, when consumer demand for new vehicles declines, the push to promote pre-owned vehicles takes on greater importance. No matter…
Read More2024 Paris Olympics Preview: How Potential Local Stars Will be a Massive Draw
Among the biggest draws of watching the Olympics is the opportunity to root for your home country. According to a 2021 audience survey, 48 percent of men and 34 percent of women are motivated to watch because they want to support American athletes. But Olympics storylines dive far deeper than these national team affiliations. For…
Read MoreHow Can AI Marketing Tools Help You Grow Your Business?
Artificial intelligence is everywhere right now: at least 7,000 unique tools have already made it to the global market, and countless more are on the way. In a little over a year since AI technology went mainstream, businesses have been eager to embrace tools that improve a wide range of processes while empowering individual workers…
Read MoreAutomotive Trends Entering 2024: How Your Business Might Be Affected
After facing so much market disruption since the start of the 2020 pandemic, you can’t fault dealerships and other auto businesses for dreaming of stability. As we reach the end of 2023 and start planning for 2024, though, those dreams will have to be put on hold. Economic factors, persistent inflation and an ongoing auto…
Read MoreLaunching A Lo-fi Content Marketing Strategy
Lo-fi content marketing is a low-cost, high-impact strategy that small businesses can use to test and grow their social media audience. It involves creating content that is authentic, relatable, and engaging, without the need for expensive production or editing. This style of content is made to look simple and unpolished. It can be as easy…
Read More4 Effective B2B Marketing Strategies for Small Businesses
When compared to B2C strategies, B2B digital marketing faces a far different set of challenges. The biggest difference? Most B2B brands are targeting a very small audience, and potentially a short list of businesses that fit the profile of an ideal customer. The list goes on: B2B marketing can be particularly complex because of the…
Read More2024 Tennis Season (ATP and WTA)
The final Grand Slam event on the 2023 tennis calendar ended on a high note, with the U.S. Open women’s final drawing a record audience of nearly 3.5 million viewers on ESPN—a 95 percent increase over the women’s final event in 2022. TV viewership was equally impressive for the entire U.S. Open. While overall viewership…
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