Digital Marketing in Healthcare: Trends and Best Practices for Growing Your Company

Healthcare companies are facing competition and growing pains from just about every angle. While increasing competition in many markets is pitting healthcare organizations against one another in the battle for patients, many of those companies are operating with staffing shortages among both providers and administrative staff. As a result of these constraints, patient satisfaction rates…

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Client Success: Helping a Government Agency Promote Local Tourist Destinations Through Long-Form Storytelling

Client Success

The COVID-19 pandemic upended daily life across the United States and around the globe, but few businesses experienced as dramatic a short-term disruption as those in the tourism industry. Almost overnight, tourism reservations and other plans were abruptly canceled. Even as other industries gradually opened up and resumed operations, tourism lagged far behind: the International…

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Hyperlocal Advertising: 3 Tips for Reaching Local Audiences

The relevance of your advertising is directly related to your campaign ROI. When ads are delivered to consumers who fit the profile of your target consumer, you’re inevitably more likely to turn that prospect into a customer. A wide range of data points may be used to define that ideal consumer, but for local businesses,…

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The Impacts of Increasing Streaming Services Prices

The Hollywood writer’s strike is officially over, and the ongoing actor’s strike could be nearing an end after several days of amicable negotiations between studios and the Screen Actors Guild. But the changes brought by these negotiated deals is only beginning—and consumers may soon feel the impact in their bank accounts. According to recent reports,…

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The Pulse on Programming: November 2023 Preview

Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on…

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Audience Insights: Monday Still a Fun Day for ESPN

Mondays. They always left the Carpenters feeling down. The Mamas and the Papas said you can’t trust them. The Bangles spent theirs wishing it was Sunday. Even Garfield the cartoon cat famously loathed them. For football fans, though, Mondays – more specifically, Monday nights – have long been a high point, with marquee NFL matchups…

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Digital Marketing for Small Businesses: Strategies for Long-Lasting Success

It’s easy for marketing and advertising experts to sing the praises of building brand awareness and driving conversions through targeted digital campaigns. For small business owners, though, the potential value of digital marketing must be considered alongside the realities those local brands are facing on a daily basis: slim profit margins, endless competition from rival…

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2023 Q4 Sports Preview

As the leaves start changing colors, we officially get into the best sports season of the year. Yes, Q4 brings us right into the middle of peak sports with the MLB Postseason, the bulk of the NFL and College Football regular seasons, and College Bowl Games.  Beginning in October, advertisers have access to the MLB…

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