June 2024 - Cox Media

Behind the Screens: Meet Marketing Manager Kim Webber

Welcome back to ‘Behind the Screens,’ a monthly blog series in which we introduce members of our Cox Media team and share their stories. Read on to learn more about the people who work together to make Cox Media your ideal media planning partner. This month, I was joined by Kim Webber, Marketing Manager in…

Local Marketing Revolution: How AI is Reshaping Your Business Strategy

As a local business owner, you might be curious about how Artificial Intelligence (AI) is transforming the marketing landscape and what AI means for local businesses. You’re in the right place! Recent advancements from tech giants like Google, Apple, Meta (formerly Facebook), and OpenAI are revolutionizing how local businesses connect with customers. Here’s a breakdown…

Reaching the Passionate NFL Audience

Viewers of the NFL are passionate, dedicated, and most importantly – tuned in. Local businesses can connect with the attentive NFL audience through both cable TV and digital advertising, meeting fans where they spend the most time. The graphic below outlines just some of the data involved with marketing to the NFL fanbase. As we…

The Pulse on Programming: July 2024 Preview

As the summer sun shines high, television enthusiasts and advertisers alike eagerly anticipate a sizzling lineup of summer TV shows set to grace their screens in July. With the midsummer month just around the corner, anticipation builds for a wave of fresh series and the return of beloved favorites. These hotly anticipated summer TV shows…

Cable Advertising Tactics for the 2024 NFL Season

The NFL has long been the TV ratings juggernaut of American sports. In 2023, the average regular-season game averaged 17.9 million viewers, a 7 percent increase over the prior year. With that, NFL advertising opportunities are plentiful for local businesses of any size. In 2024, the NFL is looking to build on that popularity in…