The Pulse on Programming: April 2024 Preview

As the winter chill fades away and the days grow longer, television networks are gearing up to release a fresh wave of exciting spring programming that is sure to captivate audiences. From gripping dramas to educational nature experiences (narrated by a Marvel favorite), there is something for every audience – and every advertiser. Get ready…

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Cox Media Arizona Creative Team Wins Two ADDY Awards

TUCSON, March 5, 2024 – The Cox Media Arizona Creative Services team was recognized during the 2024 American Advertising Awards gala, earning two silver ADDYs for outstanding creative in the categories of “Public Service Announcement” and “30 Second TV Spot.” Led by Creative Serivces Manager Ray Frieders and Senior Spot Production Specialist Trevor Davies, the…

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Affiliate Marketing Tips for Local Businesses: Maximizing Leads and Revenue

Here’s an overview of how local businesses can use affiliate marketing tips to grow their brand and their bottom line. No company can stand the test of time without reliable pipelines delivering sales and leads. But small businesses face the added challenge of building these pipelines with limited resources, and in the face of larger,…

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Unlocking High Click-Through Rates (CTR) in Your Digital Marketing 

Feeling like your digital marketing efforts are stuck in neutral, gathering dust instead of clicks? You’re not alone. Every digital marketer has been there. Pouring your heart and soul into crafting the perfect campaign only to set it live and return to dismal engagement. What if instead of crickets, you saw a steady stream of…

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MLB 2024 Season Preview: Expect More Fans Watching on Cable TV and Streaming

Looking for opportunities to build brand awareness among a local audience? Look no further than Major League Baseball, which will open its 2024 season at the end of March. Between spring training, regular season games, and the dynamic postseason, there are countless opportunities for advertising during the MLB season. Across both regional and national broadcasts,…

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The Pulse on Programming: March 2024 Preview

Welcome back to our monthly programming spotlight! We know that it’s imperative for you to reach your target audience now more than ever. Next month’s TV schedule can help you do just that as your customers consider what to watch in March. Below you’ll find three cable highlights that represent exciting advertising opportunities for local…

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4 Tips for Automotive Advertising in 2024

After riding the roller coaster of market swings and industry challenges over the past few years, there’s good news ahead for automotive advertising: the experts over at Cox Automotive are expecting the U.S. auto market to return to a state of relative normalcy in 2024. Supply chains are stable, interest rates have likely peaked, and…

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Online Video Advertising: 5 Tips to Maximize Your Impact

woman viewing online video advertising

There’s never been a better time to invest in online video advertising for your small business. Free ad-supported television (FAST) is surging in popularity, while digital streamers are expanding their ad inventories to support cheaper, ad-supported streaming plans. More advertising options means better potential ad value for your business—not to mention greater flexibility in how…

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The Pulse on Programming: February 2024 Preview

Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever – and opportunities in February’s TV schedule can help you do just that. That is why we have put together a monthly preview highlighting three cable programs…

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