Posts by Nick Zinkie
The Professor’s Perspective Episode 7: Local TV Audience Measurement
This video answers five key questions about TV audience measurement and unpacks key similarities and differences between the two major measurement players.
Read More2024 Major League Soccer (MLS) Season
Heading into a pivotal 2024 season, Major League Soccer appears on the cusp of a breakthrough with U.S. viewing audiences. After the arrival of global superstar Lionel Messi to the league last summer, fan interest in the league has soared, resulting in more than one million signups for the premium MLS Season Pass service shortly…
Read More2024 Motorsports Schedule (NASCAR, Indycar, Formula One, Drag Racing)
The TV schedule for motorsports events grew more crowded in 2023, thanks in large part to growing audience interest in Formula One racing. The elite racing series, which has long enjoyed strong viewership for its Grand Prix events around the globe, enjoyed a surge in viewership among U.S. audiences for some of its 2023 races.…
Read MoreX Games Aspen 2024 (Winter X Games)
On the heels of steady audience growth over its more than two-decade run, the Winter X Games—now rebranded as X Games Aspen—is testing out a new strategy that combines a national TV broadcast with multi-platform video, catering to the diverse viewing habits of younger audiences. Last year’s TV broadcast numbers were strong for X Games…
Read MoreThe Pulse on Programming: January 2024 Preview
Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on…
Read MoreSocial Media Marketing for Small Businesses: 5 Strategies for Success
Social media has been one of the great equalizers for local businesses, especially when trying to build your local brand and foster a stronger community among your customers. Branded social media accounts are free to set up and relatively easy to run—especially if you use social media in your personal life. Even better, the following…
Read MoreThe Year in Streaming Media 2023: What Happened, and Where We’re Headed in 2024
With the writers and actors strikes now officially settled, the future of the streaming industry is becoming more clear—and the final months of 2023 are being used to get ready for the year ahead. From price increases to streaming TV mergers to expanded advertising inventories, many of the changes coming in 2024 are already taking…
Read MoreThe Top 5 Digital Marketing Trends for 2024
A new calendar year is just around the corner, and experts across every industry are already buzzing about what’s to come in the year ahead. For local businesses planning their 2024 marketing strategy, though, there’s no time to wait and see which marketing trends come to fruition next year. Content must be planned, campaigns must…
Read MoreAudience Insights: A Heaping Helping of Helpful Headlines
Thanksgiving is a wonderful time to pause and reflect. For better or worse, many of my recurring reflections around this time of year are tied to the TV set. There is, of course, the legendary reporting of WKRP’s Les Nessman during the infamous “turkey drop” incident of 1978. More recently, in 2015, SNL guest stars…
Read MoreClient Success: Building Brand Awareness Among a Niche Regional Audience
Cost-effective advertising depends on precise audience targeting—especially if you’re a small business trying to maximize ROI for a fixed ads budget. The challenge of achieving these cost-efficiencies can be even greater when your business is targeting a niche, dispersed audience. This is the challenge one regional jet ski and boat retailer faced when investing in…
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