Countdown to Paris: 3 Local Athletes to Watch at the 2024 Summer Games

After much anticipation, the 2024 Summer Games in Paris are only weeks away. With more than 500 athletes tabbed to represent the United States in competition, USA athletes will once again bring one of the largest contingents—and brightest spotlights—of any country competing in Paris. These local athletes in Paris will look to bring home the…

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Reaching Fans with Summer Sports Opportunities: Q3 Preview

As the summer heats up, so does live sports action! Read on for a few key summer sports advertising opportunities. The second quarter was filled with thrilling moments and record-breaking stories.  Highlights include the March Madness men’s and women’s Final Four and Championships, the NBA Playoffs, and the Stanley Cup Playoffs.  Notably, the women’s March…

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Maximizing Your Ad Budget: 4 Tips for Small Businesses

No advertising budget is unlimited. From global corporations to local small businesses, all organizations face the same pressure to squeeze as much value as possible from their ad investments. But “maximizing your ad budget” isn’t about spending every last penny at your disposal. It’s about planning your ad spending with the goal of maximizing your…

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Behind the Screens: Meet Marketing Manager Kim Webber

Welcome back to ‘Behind the Screens,’ a monthly blog series in which we introduce members of our Cox Media team and share their stories. Read on to learn more about the people who work together to make Cox Media your ideal media planning partner. This month, I was joined by Kim Webber, Marketing Manager in…

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Local Marketing Revolution: How AI is Reshaping Your Business Strategy

As a local business owner, you might be curious about how Artificial Intelligence (AI) is transforming the marketing landscape and what AI means for local businesses. You’re in the right place! Recent advancements from tech giants like Google, Apple, Meta (formerly Facebook), and OpenAI are revolutionizing how local businesses connect with customers.   Here’s a breakdown…

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Reaching the Passionate NFL Audience

Viewers of the NFL are passionate, dedicated, and most importantly – tuned in. Local businesses can connect with the attentive NFL audience through both cable TV and digital advertising, meeting fans where they spend the most time. The graphic below outlines just some of the data involved with marketing to the NFL fanbase. As we…

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The Pulse on Programming: July 2024 Preview

As the summer sun shines high, television enthusiasts and advertisers alike eagerly anticipate a sizzling lineup of summer TV shows set to grace their screens in July. With the midsummer month just around the corner, anticipation builds for a wave of fresh series and the return of beloved favorites. These hotly anticipated summer TV shows…

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Cable Advertising Tactics for the 2024 NFL Season

The NFL has long been the TV ratings juggernaut of American sports. In 2023, the average regular-season game averaged 17.9 million viewers, a 7 percent increase over the prior year. With that, NFL advertising opportunities are plentiful for local businesses of any size. In 2024, the NFL is looking to build on that popularity in…

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Audience Insights: Cox Media Networks Bring Home the Sports Gold

Dedicated fans continue to tune in and set viewership records, providing key sports advertising opportunities for local businesses. During the week leading up to Memorial Day, I reunited with some old friends to relive something we had first experienced a “few” years ago when we were in college – gathering ‘round the TV to watch…

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