Nick Zinkie, Author at Cox Media

Client Success: Generating Quality Job Applicants for a Manufacturing Company

The U.S. jobs market has been steadily growing for years, and unemployment continues to hover near record lows. While these conditions are great for job-seekers, they can make it more difficult for employers to find qualified applicants for their open positions. Here’s how advertising open positions helped one local company reach its applicant goals. Recruitment…

2024 Major League Baseball Season

After implementing a slate of rule changes to improve the pace of play across the league, Major League Baseball enjoyed strong attendance and viewership numbers in 2023. Looking ahead to 2024, the league has high expectations that its TV product will continue to build on this momentum. Overall ballpark attendance eclipsed 70 million fans across…

2024 Professional Wrestling Schedule

Professional wrestling may be more theater than professional sport, but its popularity as a televised and in-person event can’t be ignored. In recent years, professional wrestling has seen a surge in popularity as new fans have been tuning in and checking out a number of fast-rising upstart brands to compete with WWE’s dominance. Cable TV…

2024 PGA Tour Season

The almost overnight arrival of LIV Golf may have turned the professional golf world upside down, but it only seemed to strengthen TV ratings for the PGA Tour season and professional golf in 2023. From golf’s four majors to other tournaments across the calendar year, many audiences either saw modest growth or maintained their viewership…

2024 WNBA Season Preview

The 2023 WNBA season hit a number of major milestones reflecting its growing popularity across the country. Its regular-season schedule saw a 21 percent increase across its national broadcasts, making it the most-watched WNBA regular season in 21 years. October’s WNBA Finals finished that strong performance on a high note: TV viewership for the Finals…

Q2 Quarterly Sports Preview: Looking Forward to Spring and Summer

As we approach the second quarter of 2024, let’s reflect on the thrilling moments from the first quarter in sports, and look ahead to exciting sports advertising opportunities for local businesses this spring and summer. The Michigan Wolverines claimed victory in the College Football Playoff National Championship, attracting over 25 million viewers across ESPN…

Audience Insights: Comscore and Nielsen Measure the Madness of March

College basketball makes its annual ascent to the top of the sports world with the three-week extravaganza the NCAA has trademarked as March Madness. The Division I women’s and men’s basketball championships are the ultimate reality television, with more than 1,600 athletes on 136 teams competing in a total of 134 games that will crown…

3 Ways the 2024 Paris Olympics Will Be the Sporting Event of the Summer

The start of the 2024 Paris Olympics will be here before we know it. While organizers race to finish preparations for world’s largest sporting event, businesses large and small are quickly assembling their advertising strategies in hopes of building their brand through this expansive, multi-platform cable and streaming event. Although advertisers can look to past…

3 Steps to Reach Local Homeowners in Need of Repairs

Whether you’ve experienced a “wet” winter like our New England team or a “white” winter, homeowners across New England (and much of the United States) are finding themselves in need of repairs they didn’t expect or anticipate. As you consider advertising a home services business in New England – or anywhere in the US –…

Cox Media Maintains Google Premier Partner Status for 2024

ATLANTA, Mar. 14, 2024 – Cox Media has maintained Premier Partner status with Google for 2024 after earning this distinction for the first time in early 2023. This recognition builds on Cox Media’s existing relationship with Google, and as a Premier Partner, Google recognizes Cox Media as one of the top 3% of Google Ads…