June 2023 - Cox Media

The Benefits of Creating Ad Campaigns with Diversified Messaging

Businesses dream of the prospective customer who sees an ad one time and either visits the business location or makes a conversion. If only it were this easy, right? The reality is a little more complicated. Most consumers don’t convert after a single ad exposure, even if they have a great initial impression of the…

Client Success: Turning Leads Into Conversions for a Tucson HVAC Company

A solid marketing strategy might not generate revenue overnight, but eventually this investment needs to deliver positive ROI for any business. In periods of economic hardship, this ROI proof is even more important: tight budgets and narrow profit margins put the pressure on marketing to make an impact—or else. This is the situation one Tucson,…

The Benefits of Adding Streaming to Your Traditional TV Ad Buy

It would be easy to point at the surge of ad-supported streaming video options and assume this boom in ad inventories is why businesses should explore their options with streaming media buys. For businesses already running ads on linear TV, streaming can be a powerful complement to this ad strategy—one that helps you optimize your…

2023 NCAA Football Season

With dozens of games in action across the country every week, NCAA college football offers a wide range of advertising options that range from national audiences to regional and local viewership—making this sport a great opportunity for small businesses eager to advertise around live sports events. Although a handful of championship and marquee college football…

2023 NFL Season

The 2022 NFL season ended with a bang as more than 113 million TVs tuned in for Super Bowl LVII, where the Kansas City Chiefs mounted a second-half comeback to beat the Philadelphia Eagles, 38-35. The instant classic was a showcase for America’s most popular sport, with the broadcast ranking as the third-most watched TV…

2023 Q3 Sports Preview

Summertime is practically here, and for sports fans and advertisers, Q3 has plenty to get excited for! We’re a mere few weeks away from the 2023 Women’s World Cup. Kicking off on July 20, this year’s event will be held in two locations – Australia and New Zealand. The United States Women’s National Team will…

Choosing the Right Media Partner: 5 Factors to Consider

No growing business can operate in a vacuum. Even a small local business can work with dozens of different vendors and partners handling any number of business tasks and services, from shipping to IT security to banking to, yes, marketing and advertising. Each of these vendors affects your brand’s ability to build and sustain success.…

The Ultimate Video Influencer: How TikTok is Shaping Video Ad Standards

For proof of TikTok’s clout as an innovative video platform, look no further than the ways other social networks have attempted to recreate its experience in their own apps. Facebook and Instagram attempted to clone TikTok’s short video product with Reels; YouTube was close behind with its similar Shorts video format. While those video experiences…

Understanding The Value of Marketing Technology as a Local Chain Owner

When expanding your chain business, inefficiency is a direct threat to your success. One of the biggest benefits of growing your business is realizing new efficiencies and economies of scale from a growing footprint, increasing your potential profit margins. But when inefficiencies and waste take root in your company, expansion only multiplies those costs across…

X Games California 2023 (2023 Summer X Games)

For the first time in three years, in-person fans will be back in full force for the 2023 Summer X Games Competition. Dubbed X Games California 2023, this championship event will be featured across three jam-packed days of TV programming, creating a major advertising opportunity around one of summer’s biggest sports competitions. If the 2021…